By: Gabriella Glady
Have you ever worked with a brand yet? Nowadays, brands need to look further into their performance metrics and track comments, saves, Instagram Stories views, shares, and even DMs to understand how their content performed in your feed. They do have a metric to select the influencers who their target on. How to increase your engagement rate as an influencer?
Today we will talk about it and share it with all of you and let's get started! What do you need to do!
1.Be consistent: Post everyday or minimum 2-3 times per week
Yes, It works. If you are not posting, at least share content on your IG Story. To keep you connected with your audiences. It took time and effort but believe us it works. One of the tricks if you don't have anything to share, if you do have a tik-tok account, you can repost it to your IG Stories. In that way, you can get a cross audiences between the platforms. Or you can share valuable stories related trends, your passion, or repost your feed to IG Stories. A lot of ideas right?
2. Creates savable content!
Know your target audience and create savable content. What is“Savable content”? It’s anything you know your audience will want to read back again at a later time. Think about what your audience is, what makes your audience what to share your content to their IG account. For example, memes, or quotes. But also think about your aesthetic content that is related to your post. A high level of authenticity can go a long way in building a stronger connection to your audience. This is also what brand will look up to!
3. Write longer captions
Last year, short captions seemed fine to everyone. But it doesn't go this year. In 2020, the audiences will get more attention about your storytelling. Creating a longer caption will increase your engagement rate. What should I write then? You can share your story related to the picture or about what you are thinking of. Share your passion to your audience, you can ask them questions or feedback. In this way, they will comment on your feed. Also, like and comment to your following, followers, or other users will definitely help to grow your engagement. Get connection between your audience and your community around you! Grow together with them. Support each other! It’s time to build genuine relationships with your audiences.
4. Pay closer attention to your hashtags
Hashtag plays a big role when it comes to posting your IG feed. First, don't use the same hashtag over and over. You need at least 4 to 5 different hashtags that are related to your content to save. For example you can create different hashtag related fashion, food, or when you travel. Remember that finding a hashtag that will get you traffic is around 5k to 250k. Also, turn on your location. If you are micro influencers, this is one way the brand will reach up to you. Or if you wear a brand's products, use their hashtag, you will have a chance to get notice from them.
5. Timing post
What time should I post? Everyone has a different time schedule. But, for us Morning and night. Around 7 to 9 am in the morning or 6-8pm at night. We already tried many times what time we should post. It turns out around this time.